Kaazaa : Unlimited Downloads
CLICK HERE FOR UNLIMITED DOWNLOADS FOR MUSIC, VIDEO AND SOFTWARE
The record industry has brought most of us a great
deal of joy over the years by enabling low cost access to our favorite
performers. Times are changing and internet distribution systems
like Kaazaa are threatening their vast existing distribution channels
and business models.
The problem is they seem to be running out of ideas. So below, I've
come up with five ideas about how the record industry could allow
unlimited downloads on Kaazaa to all while still being just as profitable
and possibly more profitable as they have been in the past.
Develop Kaazaa Digital Clubs
Develop a club on Kaazaa which people sign up for
on a subscription basis. This gives them basic rights to a certain
number of songs per month plus some access to their favorite performers.
Develop virtual fan clubs for individual owners where users can
receive "limited edition' versions of their favorite performers
works, personalised content, access to interactive chats, discounts
to concerts and merchandise etc.
Synchronise Releases on Kaazaa
Release new singles on Kaazaa at the same time as
making them available for digital download and purchase. Accompany
with the music video released streamed live or timed simultaneously
with an MTV release.
Create Kaazaa Digital Trading Marketplace
Embed release authenticity information into the
digital copy of the recordings which would be removed in the event
of an analog conversion. Provide an online marketplace and authentication
service for the buying and selling of limited edition copies.
Create an Alternative Kaazaa-based Internet
Allow access to Kazaa on a pay-per-hour service
for higher quality streaming and access and unique content. Use
this platform to build an alternative Internet offering superior
communication and trading facilities, and promoting a whole range
of related and unrelated ecommerce offerings.
Use CDs to Promote and Track Kaazaa Users
Include in every audio CD, advertising and promotion
of the Kazaa services with individual promotion codes. Use these
promotion codes to track the sources of sales. Share revenue with
the distributors and retailers of the CDs.
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